BETTY CALLAWAY, REALTOR®
The key to success is marked by a realtor with 25+ years of experience who is AVAILABLE, RESPONSIVE and KNOWLEDGEABLE. Whether you are buying a luxury home, investment property, dealing with the possibility of rightsizing, downsizing, or relocating, I guarantee an enjoyable experience coupled with proven results. What you can expect from me:
High Level of Focus with Results
Exceptional Knowledge in the Local Market
Utilizing Technology to Better Meet your Specific Real Estate Needs
Expert Negotiator and Committed to Meet Your Specific Goals and Objectives
High Level of Corporate Marketing to Make Sure Your Home gets as Much Exposure as Possible
Highly Skilled Team of Experts to Work on Your Behalf
"Betty has a network of professionals...real estate attorneys, staging teams...transaction coordinators...that made it possible to close the sale. Betty is savvy...personable and more than anything, knows the real estate market." -Gloria M. Goytia
MBA, UC Irvine
SRES - Senior Real Estate Specialist
GRI - Graduate, Realtor Institute
CIPS - Certified International Property Specialist
Berkshire Hathaway HomeServices Relocation Specialist
Certified Negotiations Expert (CNE)
EXPERIENCE & BACKGROUND
Multitalented Independent Real Estate Professional
Multi-Million Dollar Producer
Top Producing Agent 1990, 1991, 1993, 1994, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015,2016,2017
During her 20+ years of listing and selling residential and commercial real estate, she has won numerous awards and recognitions, as well as, the distinct Double Centurion Award and the Chairman Gold Circle Award. Her track record of success includes superior marketing systems, customized listing service plans, top notch client service, strong negotiation skills, along with the power of Berkshire Hathaway HomeServices, to achieve over 500+ recorded closed sales transactions, which rank her in the top 1% of Orange County Realtors ®.
She has developed a state of the art professional listing program designed to keep the seller abreast of the status of the listing on a regular basis during the contract period. Her marketing system is well defined and second to none in the exposure required to sell a home in the post boom real estate environment. Betty has an outstanding list-price to sold ratio within 95% to 98%. This proven record is a result of her making recommendations regarding the marketability of listings, supervising the execution of those recommendations and marketing the home via her 21 point customized marketing plan that uses a combination of print, social media and online advertising.
Betty has her own real estate team which includes a personal assistant, and a licensed administrative assistant whose job is to focus solely on the extra paper work and communication required to properly execute listings and sales. She also has two licensed buyers agents who have several prequalified investor and traditional buyer clients, and a licensed transaction coordinator to assure timely closings. Her contractors and maintenance persons can handle anything from changing locks to significant renovations. She has existing programs to service utilities, and to maintain and repair non-occupied properties. A staging team is on her staff to help stage homes, and who work solely for her to help maximize appeal and value for her listings. In addition, she hires professional photographers to take high quality photographs and videos to attract more buyers to her listings.
Betty is the go-to agent for the senior community throughout Orange County. She brings experience and compassion to successfully exceed client expectations. Contact her today to learn how she can help you with your real estate needs.