Photo of Paloma Fierro

Paloma Fierro

REALTOR® - Sales Associate

323-365-6505 m
323-671-1264 o
CalBRE: 01386256

Los Feliz Office 1714 Hillhurst Ave
Los Angeles, CA 90027
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Specializing in Client Care

Delivering a fresh and innovative approach to real estate, I make sure my clients receive a level of service that far exceeds their expectations. With social media, virtual tours, professional home photography, property websites and online advertisements readily available today, there is no limit to what a Realtor should do. I know my clients are covered on every angle and that makes me feel good.

I have been awarded the Five Star Real Estate Agent Award for the last 4 years for Excellence in Client Service, an award only 1% of Realtors in the Los Angeles area receive. The award was a result of a survey by The Los Angeles Magazine in which consumers evaluated real estate professionals on their performance in customer service, communication, marketing, integrity, negotiation, market knowledge, overall satisfaction and more. I was nominated and voted for by past clients, so this was an important recognition for me. I pride myself on my ability to ensure my clients have peace of mind throughout the process of buying or selling a home and the fact that they continue to vote for me, means a lot!

The majority of my business originates from referrals and repeat transactions, I am known for my attention to detail and high standards of personal integrity. A real estate professional for the past 14 years, I enjoy collaborating with my colleagues to negotiate an optimal result for my clients.


Representing buyers and sellers for 14 years, I have the experience and know how to navigate through any transaction. I have experience listing and selling residential homes, income properties, commercial properties, condos, lofts, new construction, as well as trust sales, probates and short sales. I can help you identify the benefits between different property types and find the property that is right for you both as a home and an investment. I have a background in home design and remodeling which helps in every step of the process from searching for properties, to negotiating on repairs and inspections.

What to Expect

For buyers, I am very hands on during the home search. I preview homes 3 times a week to make sure I see everything that fits your criteria as well as set you up with your own property search website so that you can search homes 24 hours a day. While previewing properties, I will video the home and send it to you via text or email to see if it will work for you. That way you spend less time looking at properties that don't work and can spend more time looking at properties that do work! When we find your home of choice, I am thorough in explaining every detail of the contract and will negotiate each step of the way on your behalf and be present during all inspections and guide you through your escrow period.

For sellers, I customize a marketing plan to fit your needs. I provide professional photography, your very own property website, home stagers, beautiful color fliers and more. I do weekly open houses until the property is sold, advertise online, in subscriptions and magazines. I focus on selling at the highest price possible, negotiate each step of the way, I'm present at all inspections and appointments and I pride myself on keeping you updated through the entire process until closing.

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